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Media and Communication Officer

Crown Airlines

Job Overview

More Information

Employment: Full Time

Department: Communication

Reports To: CEO

 

Duties and Responsibilities

Media Relations

  • To support implementation of media strategies, tactics and messages to achieve maximum measurable impact on Crown Airlines profile.
  • To draft media announcements, releases and advisories.
  • Prepare and support formulation of background notes, speeches and talking points for public appearances.
  • To pitch stories to journalists and organizing press briefings, as directed.
  • To support development and use of related infrastructure, including press lists, media monitoring services, online broadcast video delivery services, etc.
  • Develop a media outreach plan to identify and build relations with a network of traditional and specialized media and maintain these relations to increase Crown Airlines media profile.
  • Produce media briefs, kits and timely press releases and build internal capacity to work with media effectively.
  • Actively create media visibility opportunities for Crown Airlines top management, preparing talking points and print media interviews where necessary.
  • To monitor and evaluate media coverage. Including, advice on outreach activities with press and other communication target groups.

Social Media

  • Work with the Communications team to develop and implement a Social Media Strategy aligned with Crown Airlines Communications Strategy, imparting key ‘unique advertising points’ with audience-specific, tailored content.
  • Develop targeted social media campaigns for Crown Airlines products, events, and milestone days. Package and promote Crown Airlines activities and learning in a strategic, appropriate and timely manner.
  • Manage and develop innovative and strategic cutting-edge social media content and campaigns, grow Crown Airlines audience on Facebook, Twitter, Linked In and other relevant existing and emerging platforms. Manage Crown Airlines social community. Promote search engine optimization and provide monitoring and analysis to streamline performance for better outcomes.
  • Keep up-to-date with new trends, developments and opportunities in the digital space and recommend how we can exploit them to help achieve our corporate goals and implement them.
  • Collaborate with colleagues/other departments of Crown Airlines to generate and create innovate digital and multimedia products that will appeal to specific audiences. Assist the Graphics Analyst to draft a range of visual materials for online use.
  • Build relationships with social media editors at leading news and media organizations, helping to secure external placement of Crown Airlines content and enhance coverage of its work.

Communication

  • Provide support and lead (where needed) in developing high quality communications content for external and internal use.
  • Work with various departmental teams to ensure that the communications activities calendar is kept up to date and is applied for weekly planning.
  • Ensure development of high quality content and dissemination of internal and external monthly newsletters.
  • Develop subject specific content for external use as and when required.
  • Develop high-level content for corporate communications products such as PowerPoints, fact sheets and other relevant material.
  • Provide editorial support to web-content development.
  • Support team in identifying and developing effective messages, framing and means for delivering them to reach communication objectives.
  • Actively work with the Web and Partnership Officer to expand Crown Airlines audience engagement and viewership, mailing lists etc.

Requirements

  • Bachelor’s degree in communications, journalism, or related field.
  • Minimum of 2-5 years’ relevant experience in a communications role.
  • Knowledge of desktop publishing software (InDesign/Photoshop).
  • Excellent verbal, written, and interpersonal skills.
  • Good time management and organizational skills.
  • Proficient in Microsoft Office, content management systems, and social media platforms.

 

Send your Resume to the below email:

recruitment@flycrown.ly

 

 

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