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Marketing Strategy & Product Development Manager

Position Purpose

1.     Direct the employees within the Marketing Strategy unit, coordinate their tasks and continuously evaluate their performance and follow up on mismatches;

2.     Define sophisticated partnerships and….

3.      Approve product/service strategies;

4.     Conduct technical marketing activities to identify potential new products/services to be Approved ,

5.      Approve marketing strategies and plans, segmentation, service portfolio mix, positioning, pricing and promotion strategies;

6.      Authorize optimal marketing channel /media type by product / service and customer segment;

7.      Develop communication strategy and budget;

8.      Approve the communication plan for each product and service;

9.      Approve and supervise customer retention and loyalty programs;

10.   Define and manage new product brands and disseminate internally;

11.   Direct the development of an effective Commercial unit driving customer focus, overall performance and support to the regions, and contribute to defining and implementing clear KPIs and documented processes, policies and procedures.

·         Total revenues (LYD)

·         EBIDTA margin (%)

·         Budget/actual expenses of the unit (%)

·         Payment card & wallet users & Dist. & Retailers growth (%)

·         Banks and financial institutions Partnerships No.

·         Average Sales per POS( LYD)

·         Employee satisfaction rate in the unit (%)

·         Validity of customer segmentation, portfolio mix, positioning, pricing and promotion strategy

·         Brand perception index

·         Variety of products & service (#)

Number of direct reports: 7

·         Experience in developing the advertisement and promotion themes in alignment with the marketing strategy;

·         Experience in developing and innovate new products and services.

·         Experience in Libya;

·         Exposure to international business is a plus.

·         Expert knowledge in the marketing planning and performance and pricing strategies;

·         Expert knowledge in the marketing research & analysis and customer excellence;

·         Advanced reporting and presentation skills;

·         Expert business analytics skills;

·         Ability to lead customer segmentation initiatives and create appropriate themes that are relevant to the segmentation;

·         Advanced knowledge of Technology and Fintech ;

·         Advanced project management skills;

·         Advanced business analytics skills;

·         Advanced sales skills and techniques;

·         Expert negotiations skills;

·         Fluency in English language required, Arabic language preferred.