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Trade Marketing Officer

Alnakhlatein P&G one of the HBG companies are hiring for the position “Trade Marketing Officer TMO”

• Position Summary:

The Trade Marketing Officer in responsible for developing a marketing strategy aligned with the brand strategy while focusing on distribution, display, promotion and price. Trade marketer shall analyse competitive price movements, display status, competitive promotions, sell-out data and direct the sales teams where to take action on a weekly basis.

• Key Duties & Responsibilities:
Execute trade promotional plan in designated channels with crucial customers,
• Looking after all trade promotion (placing promotions based on marketing calendar),
• Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale),
• Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions,
• Category management working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects,
• Executing BTL activities (new product launch and listing, sampling, consumer promotions),
• Actively taking part in product launch (giving presentation to sales team on new SKU)
• Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar,
• Follow up with sales/product manager in order to achieve estimated sales on trade deals,
• Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle,
• Attending customer complaints and following up with the concern on solutions,
• Responsible for daily performance report that correlate’s the production performance with sales performance( assuring right product at right time),
• Tracking down the sell-out data by SKU and analyse each product on weekly basis each POS/ store. Preparing sales tracker for the same,
• Conducting market research such as customer questionnaires and focus groups,
• Monitoring competitor activity, evaluating visibility & market coverage of our products through regular market visits,
• Contributing & executing marketing plans & projects,
• Collect and disseminate Best Practice for profitable trade marketing activities,

• Job specific skills:

• Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills
• Ability to think critically and creatively
• Very strong numerical and analytical skills – translate marketing initiatives into quantifiable measurable performance
• Very strong team player skills & strong report writing and presentation skills
• Excellent excel and power point skills

Key competencies

• Teamwork, Creativity, Analytical Skills, Commercial Acumen

Salary range from 2700 LYD to 3000 LYD.

If interested Please send you resume
To : rawan.abaia@alnakhlatein.ly
CC :harem.magdub@alnakhlatein.ly